By 2020, influencer marketing is projected to become a $10 billion industry. According to Influencer Marketing Hub, for every $1 spent on influencer marketing, businesses are making $5.20 in earned media value. It’s no surprise that there continually marketing apps and platforms that specifically and strategically serving brands and influencers.
One new kid on the block, Looptify, is looking to score an upset in the eCommerce market by taking an influencer-centric stance on merchandise, skincare, and beauty products. By focusing on their partnerships with high profile athletes, musicians, models, and YouTube stars, they hope to monetize the relationship between influencer and fan through subscriptions, direct messaging, personal video shoutouts, exclusive merchandise, and live streaming virtual gifts.